In 1971, Yves Saint Laurent was especially inspired by 1940s style (Figs. In the early- to mid-seventies, designers looked to the 1930s and 1940s for inspiration. The style bore a resemblance to Victorian styles while also feeling not dissimilar to some of the hippie styles of the late 1960s (Fig. Midi-length with flounces and delicate floral patterns, these dresses were popularized by designers and retailers like Gunne Sax and Bill Gibb. A pervasive style of the early 1970s was the prairie dress.
1).Īlong with an emphasis on handmade crafts, seventies designers looked to the past for inspiration. The styles from Seventeen magazine show an influence from homemade crafts in the embroidered patterns while being made in the decade’s signature polyester (Fig. “Quilting, felting, dyeing, beading, smocking, leather craft and hand-painted fabrics were also reclaimed from craft fairs for the fashion world,” says Daniel Milford-Cottam in Fashion in the 1970s (15). The silk evening gown by Zandra Rhodes shows how patterns and the loose, flowing quality of the hippie style crept into high fashion (Fig. Patchwork, crochet and knitting, embroidery were among the details used by designers. While the hippies of the sixties had embraced these items as a way of rejecting mainstream fashion, designers in the early seventies began to incorporate them into their high fashion collections. In the early 1970s, this meant an emphasis on handmade materials and decorations.
Seventies fashion began with a continuation of the late 1960s hippie style. So pervasive were these materials that the seventies became known as the “Polyester Decade.” The decade saw a wide range of popular styles: from the early prairie dresses influenced by hippie fashion, to the flashy party wear worn to disco nightclubs, to the rise of athletic wear as the decade looked towards the 1980s, the seventies was a decade that explored fashion, but also looked back. New synthetic fabrics meant that fashionable styles could be bought at any price point. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast.As the Swinging Sixties turned into the 1970s, the influence of boutique stores and diffusion lines made ready-to-wear clothing increasingly accessible. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 5/25/18) and Privacy Policy and Cookie Statement (updated 5/25/18).
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